Marketing and Communication Industry - Optimizing Geographic Configuration for Competitive Advantage

KLG Advisors Research

Major companies in the marketing and communications industry have an opportunity to significantly reduce expenses and further focus their time and attention on their core creative, revenue generating activities.

Strategies that move (or “deploy”) jobs from high-cost locations can provide companies with significant compensation cost savings, often in excess of 30%.

Doing so can create a long-term, sustainable competitive advantage; increasing profitability and market share as well as maximizing the capital available for pursuing strategic opportunities.

The full publication is available here:  

www.klgadvisors.com/sites/default/files/marketing_industry.pdf